Meet Sarah Czopek
Therapist. Practice owner. The coach who teaches clinicians how to sell
I'm Not a Business Guru Who's Never Seen a Client.
I Built What You're Trying to Build.
And I made every expensive mistake along the way — so you don’t have to.
Meet Sarah Czopek
Therapist. Practice owner. The coach who teaches clinicians how to sell
I'm Not a Business Guru Who's Never Seen a Client.
I Built What You're Trying to Build.
And I made every expensive mistake along the way — so you don’t have to.
MY STORY
Let Me Tell You Where I Actually Started.
Not in a corner office. Not with a rich uncle or a built-in network or a mentor who handed me a roadmap.
I grew up in a neighborhood where drug deals were happening a block over and folks rode the poverty line like a tightrope. I’ve always known there are plenty of poorer places on earth, therefore I don’t typically talk much about this. It’s not like I didn’t have clothes on my back or heat on in the house. And aside from a brief, dark period in high school, there was always food in the cupboard. But the clothes came from Goodwill and WalMart (or, when I was very young, my grandmother’s sewing room), the heat and a/c came with panicked hollers of “CLOSE THE DOOR, YOU’RE WASTING ALL THE MONEY!” and I’ve learned in adulthood that a lot of what we ate is what I’d now call “struggle meals” (think boxes of Kraft Mac ’n Cheese with a can of tuna mixed in for more protein).
Going out to eat was reserved for special occasions like birthdays. Even fast food was a luxury we couldn’t regularly afford. My best friend in my early teens was from a much wealthier family, and I remember the shock I felt when her mom casually drove us through Sonic for slushies after school one day. Who does that?! In high school, that same mom offered us a veritable buffet of breakfast options after a sleepover — individually packaged yogurt cups (versus the big bulk-savings tubs from Sam’s Club), cereal, orange juice, and even little pre-packaged Jimmy Dean sandwiches. What?! My 14 year old brain was gobsmacked — especially when my bff threw away half of it like it was no big deal.
Listen. I always had my basic needs taken care of, which is more than many in our country can say — and I fully recognize that things like having the extra funds to grab some Starbucks (if our tiny Texas town had even been home to one when I was growing up) is 100% a first-world problem. For heaven’s sake, I even got to go to Disney World once when I was 12, although it was basically just because someone died and left us some money.
For my family, money wasn’t nonexistent, but it was scarce. It was… tight. And what little we had came with a set of beliefs that were limiting, defeatist, and disorganized: Living paycheck to paycheck is the norm. Asking for help is out of the question. Going bankrupt is a solution to financial distress. People that have money or who want to become upwardly mobile are “yuppies” that we make fun of because we’re doing just FINE, dammit.
If I’m being totally honest, those early experiences didn’t light a fire in me to go build wealth with my life — they just became the water I swam in. What I need you to know is that I carried a lot of those same money patterns and beliefs into adulthood without even realizing it. I didn’t know what was possible. I didn’t have a vision for something beyond making ends meet. Sure, I went to college, then grad school. I was following my passion — not a money trail — and frankly wound up in a lot of debt as a result.
MY STORY
Let Me Tell You Where I Actually Started.
Not in a corner office. Not with a rich uncle or a built-in network or a mentor who handed me a roadmap.
I grew up in a neighborhood where drug deals were happening a block over and folks rode the poverty line like a tightrope. I’ve always known there are plenty of poorer places on earth, therefore I don’t typically talk much about this. It’s not like I didn’t have clothes on my back or heat on in the house. And aside from a brief, dark period in high school, there was always food in the cupboard. But the clothes came from Goodwill and WalMart (or, when I was very young, my grandmother’s sewing room), the heat and a/c came with panicked hollers of “CLOSE THE DOOR, YOU’RE WASTING ALL THE MONEY!” and I’ve learned in adulthood that a lot of what we ate is what I’d now call “struggle meals” (think boxes of Kraft Mac ’n Cheese with a can of tuna mixed in for more protein).
Going out to eat was reserved for special occasions like birthdays. Even fast food was a luxury we couldn’t regularly afford. My best friend in my early teens was from a much wealthier family, and I remember the shock I felt when her mom casually drove us through Sonic for slushies after school one day. Who does that?! In high school, that same mom offered us a veritable buffet of breakfast options after a sleepover — individually packaged yogurt cups (versus the big bulk-savings tubs from Sam’s Club), cereal, orange juice, and even little pre-packaged Jimmy Dean sandwiches. What?! My 14 year old brain was gobsmacked — especially when my bff threw away half of it like it was no big deal.
Listen. I always had my basic needs taken care of, which is more than many in our country can say — and I fully recognize that things like having the extra funds to grab some Starbucks (if our tiny Texas town had even been home to one when I was growing up) is 100% a first-world problem. For heaven’s sake, I even got to go to Disney World once when I was 12, although it was basically just because someone died and left us some money.
For my family, money wasn’t nonexistent, but it was scarce. It was… tight. And what little we had came with a set of beliefs that were limiting, defeatist, and disorganized: Living paycheck to paycheck is the norm. Asking for help is out of the question. Going bankrupt is a solution to financial distress. People that have money or who want to become upwardly mobile are “yuppies” that we make fun of because we’re doing just FINE, dammit.
If I’m being totally honest, those early experiences didn’t light a fire in me to go build wealth with my life — they just became the water I swam in. What I need you to know is that I carried a lot of those same money patterns and beliefs into adulthood without even realizing it. I didn’t know what was possible. I didn’t have a vision for something beyond making ends meet. Sure, I went to college, then grad school. I was following my passion — not a money trail — and frankly wound up in a lot of debt as a result.
Fast forward several years into my therapist career at a very low-paying non-profit job, I found myself hungry to learn, grow, and give more to the world — but in a position that came with zero room for professional growth and career advancement. I didn’t know what change to make, exactly. I just knew that something kept nagging at me that I was playing far smaller than I was meant to.
What actually moved me to action wasn’t ambition alone. It was my kids.
I had two little ones and I wanted to be there — for the class parties and the choir performances, for the moment they stepped off the bus each afternoon. I didn’t want to be locked into someone else’s schedule, answering to someone else’s vision, while my kids’ childhoods happened without me in the next room.
So I started building. Not because I had a plan, and not because the people around me thought it was a good idea — some of them didn’t. Even my spouse (a financial advisor, whose literal job is risk-avoidance) had a healthy dose of skepticism. But because something in me kept saying there is more than this, I started listening.
I used the gifts God gave me, leaned hard on the people who believed in me, and worked my way up from a $12-an-hour job after grad school to owning a business that means my family never goes hungry, always has enough, and I was there for every single bus stop.
I tell you that not to impress you, but because I need you to understand something:
I didn’t build a profitable practice because I had advantages. I built it because I learned the skillset. And that’s exactly what I’m going to teach you.
Fast forward several years into my therapist career at a very low-paying non-profit job, I found myself hungry to learn, grow, and give more to the world — but in a position that came with zero room for professional growth and career advancement. I didn’t know what change to make, exactly. I just knew that something kept nagging at me that I was playing far smaller than I was meant to.
What actually moved me to action wasn’t ambition alone. It was my kids.
I had two little ones and I wanted to be there — for the class parties and the choir performances, for the moment they stepped off the bus each afternoon. I didn’t want to be locked into someone else’s schedule, answering to someone else’s vision, while my kids’ childhoods happened without me in the next room.
So I started building. Not because I had a plan, and not because the people around me thought it was a good idea — some of them didn’t. Even my spouse (a financial advisor, whose literal job is risk-avoidance) had a healthy dose of skepticism. But because something in me kept saying there is more than this, I started listening.
I used the gifts God gave me, leaned hard on the people who believed in me, and worked my way up from a $12-an-hour job after grad school to owning a business that means my family never goes hungry, always has enough, and I was there for every single bus stop.
I tell you that not to impress you, but because I need you to understand something:
I didn’t build a profitable practice because I had advantages. I built it because I learned the skillset. And that’s exactly what I’m going to teach you.
THE THERAPIST CHAPTER
I Was You. Overworked,
Undercharging,
and Wondering When It Would Feel Enough.
I went to grad school to help people. Nobody taught me how to run a business.
The job I was in prior to starting my practice paid about $35,000 a year. I was on the nonprofit loan forgiveness track, telling myself I’d stick it out for ten years. Spoiler alert: I didn’t.
In early 2020, I decided to make a move. I was going to join a group practice. But I was so afraid of not having enough referrals that I built my own website, set up telehealth, registered an LLC — all as a backup plan while I was preparing to work for someone else.
Then March 2020 happened. And I had accidentally positioned myself to grow my own business — simply because I was afraid of failing under someone else’s roof.
I call that God’s timing.
Within nine months, I had as many of my own clients as I did at the group practice. So I left and took my clients with me (with the blessing of the practice owner).
That first full year as a solo practice owner, I hit six figures.
I never in my wildest dreams imagined I could make $100,000 a year. That kind of money, to me, was only what lawyers and doctors earned.
I was shocked, excited, and relieved I hadn’t fallen on my ass.
And I was absolutely miserable.
I had two little kids. My daughter was in kindergarten when the world shut down — undiagnosed ADHD, hanging sideways off her computer doing whatever the heck school called “e-learning” during that time — and I was seeing clients back to back. My son wasn’t even in preschool yet. I was making money and missing everything in the process.
So at the end of 2021, I made a decision: grow the practice in a way that would actually give me my life back. I started hiring in January 2022.
That was the beginning of Grace & Gratitude Counseling — the group practice I now run with a full team of therapists, admin staff, and a sales and operations manager.
But building a group practice wasn’t just about adding clinicians to a roster. I learned quickly that a full caseload of 1:1 sessions — even a whole team of them — has a ceiling not just for me but for each of my clinicians as well. So I started building beyond it. We launched group therapy programs, workshops, intensives, and CEU training programs. I figured out how to generate revenue that didn’t require me or my clinicians to simply see more individual clients. I built diversified income streams inside a clinical practice — and discovered I was pretty good at it.
I’ve also made every expensive mistake in the book. Hired before I was ready. Scaled before I was profitable. Took income hits that taught me hard lessons about numbers I wish I’d learned sooner.
And I’ve come out the other side knowing exactly what works, what doesn’t, and what I wish someone had told me about ten years earlier. Not just how to fill a caseload — but how to build a practice that generates revenue in multiple ways, stays sustainable when one stream slows down, and actually grows without grinding you into the ground.
THE COACHING CHAPTER
So I Started Teaching Other Therapist What Nobody Taught Me. And Yeah, I Have Opinions About It.
Because what I kept seeing — in Facebook groups, at conferences, in the DMs of other clinicians who found me somehow — was a profession full of talented, dedicated, deeply trained people who were completely in the dark about the business side of what they do.
Undercharging. Overdelivering. Taking insurance rates that don’t come close to covering what their expertise is worth. Stuck in a model where the only path to more money is more clients — until the ceiling hits and the burnout follows.
And somewhere along the way, someone convinced them that wanting financial stability makes them a bad therapist. That income and impact can’t coexist. That a truly good clinician doesn’t think about money.
That’s a lie. And I’m done letting it go unchallenged.
I grew up being told that people with money were yuppies to be made fun of. I carried that belief straight into a career that handed me a built-in excuse to stay broke and call it noble. I know exactly where that story comes from. And I know exactly what it costs.
The more sustainable your practice, the more people you can serve. The more profitable your business, the more deeply you can do the work. Burned-out therapists don’t change lives. Profitable ones do.
That’s why I built Revenue Rich Therapist.
THE THERAPIST CHAPTER
I Was You. Overworked,
Undercharging,
and Wondering When It Would Feel Enough.
I went to grad school to help people. Nobody taught me how to run a business.
The job I was in prior to starting my practice paid about $35,000 a year. I was on the nonprofit loan forgiveness track, telling myself I’d stick it out for ten years. Spoiler alert: I didn’t.
In early 2020, I decided to make a move. I was going to join a group practice. But I was so afraid of not having enough referrals that I built my own website, set up telehealth, registered an LLC — all as a backup plan while I was preparing to work for someone else.
Then March 2020 happened. And I had accidentally positioned myself to grow my own business — simply because I was afraid of failing under someone else’s roof.
I call that God’s timing.
Within nine months, I had as many of my own clients as I did at the group practice. So I left and took my clients with me (with the blessing of the practice owner).
That first full year as a solo practice owner, I hit six figures.
I never in my wildest dreams imagined I could make $100,000 a year. That kind of money, to me, was only what lawyers and doctors earned.
I was shocked, excited, and relieved I hadn’t fallen on my ass.
And I was absolutely miserable.
I had two little kids. My daughter was in kindergarten when the world shut down — undiagnosed ADHD, hanging sideways off her computer doing whatever the heck school called “e-learning” during that time — and I was seeing clients back to back. My son wasn’t even in preschool yet. I was making money and missing everything in the process.
So at the end of 2021, I made a decision: grow the practice in a way that would actually give me my life back. I started hiring in January 2022.
That was the beginning of Grace & Gratitude Counseling — the group practice I now run with a full team of therapists, admin staff, and a sales and operations manager.
But building a group practice wasn’t just about adding clinicians to a roster. I learned quickly that a full caseload of 1:1 sessions — even a whole team of them — has a ceiling not just for me but for each of my clinicians as well. So I started building beyond it. We launched group therapy programs, workshops, intensives, and CEU training programs. I figured out how to generate revenue that didn’t require me or my clinicians to simply see more individual clients. I built diversified income streams inside a clinical practice — and discovered I was pretty good at it.
I’ve also made every expensive mistake in the book. Hired before I was ready. Scaled before I was profitable. Took income hits that taught me hard lessons about numbers I wish I’d learned sooner.
And I’ve come out the other side knowing exactly what works, what doesn’t, and what I wish someone had told me about ten years earlier. Not just how to fill a caseload — but how to build a practice that generates revenue in multiple ways, stays sustainable when one stream slows down, and actually grows without grinding you into the ground.
THE COACHING CHAPTER
So I Started Teaching Other Therapist What Nobody Taught Me. And Yeah, I Have Opinions About It.
Because what I kept seeing — in Facebook groups, at conferences, in the DMs of other clinicians who found me somehow — was a profession full of talented, dedicated, deeply trained people who were completely in the dark about the business side of what they do.
Undercharging. Overdelivering. Taking insurance rates that don’t come close to covering what their expertise is worth. Stuck in a model where the only path to more money is more clients — until the ceiling hits and the burnout follows.
And somewhere along the way, someone convinced them that wanting financial stability makes them a bad therapist. That income and impact can’t coexist. That a truly good clinician doesn’t think about money.
That’s a lie. And I’m done letting it go unchallenged.
I grew up being told that people with money were yuppies to be made fun of. I carried that belief straight into a career that handed me a built-in excuse to stay broke and call it noble. I know exactly where that story comes from. And I know exactly what it costs.
The more sustainable your practice, the more people you can serve. The more profitable your business, the more deeply you can do the work. Burned-out therapists don’t change lives. Profitable ones do.
That’s why I built Revenue Rich Therapist.
WHY WORK WITH SARAH
Here's What Makes This Different.
I’m still in it.
I’m not a retired therapist teaching from memory. I run an active group practice — right now, today — with real clinicians, real overhead, and real stakes. I’m navigating the same insurance pressures, the same market saturation, the same industry shifts you are. When I tell you what works, it’s because I’m doing it. When I tell you what doesn’t, it’s because I already paid for that lesson so you don’t have to.
I speak your language.
I know what all the acronyms like LPC, LCSW, IFS, EMDR and ACT are. I know what it feels like to have a full caseload and still feel behind. I know the specific guilt that comes with wanting to charge more when you got into this field to help people — because I felt it too, for years, before I understood what it was actually costing me. I’m not a generic business coach who learned what a therapist is last Tuesday. I am one.
I believe financial freedom is a skillset — not a personality type.
You don’t have to be a “business person” to build a profitable practice. You don’t have to be wired for sales or naturally good at self-promotion or born into a family that talked about money at the dinner table. Lord knows I wasn’t. You just have to be willing to learn the skills. That’s the whole thing. That’s what we do here.
I will tell you the truth
Even when it’s not what you want to hear. Even when it’s uncomfortable. I’ve been honest with my clients about hard pivots, wrong turns, and the moves I wish I hadn’t made. I’ll be just as honest with you. That’s not me being harsh — that’s me respecting your time and your money too much to blow sunshine up your butt.
CREDENTIALS / AT A GLANCE
Licensed therapist & group practice owner
Built a six-figure solo practice in year one
Scale to a multi-therapist group practice with over a million dollars in annual revenue
Generated $41K beyond 1:1 sessions in 11 week during a cash flow pivot
Founder, Revenue Rich Therapist
Founder, & owner, Grace & Gratitude Counselling (multi-therapist goup practice)
Speaker: training clinicians, healthcare institutions, churches, and corporations
Trained in IFS (Internal Family Systems) — the same framework she brings to her coaching
WHY WORK WITH SARAH
Here's What Makes This Different.
I’m still in it.
I’m not a retired therapist teaching from memory. I run an active group practice — right now, today — with real clinicians, real overhead, and real stakes. I’m navigating the same insurance pressures, the same market saturation, the same industry shifts you are. When I tell you what works, it’s because I’m doing it. When I tell you what doesn’t, it’s because I already paid for that lesson so you don’t have to.
I speak your language.
I know what all the acronyms like LPC, LCSW, IFS, EMDR and ACT are. I know what it feels like to have a full caseload and still feel behind. I know the specific guilt that comes with wanting to charge more when you got into this field to help people — because I felt it too, for years, before I understood what it was actually costing me. I’m not a generic business coach who learned what a therapist is last Tuesday. I am one.
I believe financial freedom is a skillset — not a personality type.
You don’t have to be a “business person” to build a profitable practice. You don’t have to be wired for sales or naturally good at self-promotion or born into a family that talked about money at the dinner table. Lord knows I wasn’t. You just have to be willing to learn the skills. That’s the whole thing. That’s what we do here.
I will tell you the truth
Even when it’s not what you want to hear. Even when it’s uncomfortable. I’ve been honest with my clients about hard pivots, wrong turns, and the moves I wish I hadn’t made. I’ll be just as honest with you. That’s not me being harsh — that’s me respecting your time and your money too much to blow sunshine up your butt.
CREDENTIALS / AT A GLANCE
Licensed therapist & group practice owner
Built a six-figure solo practice in year one
Scale to a multi-therapist group practice with over a million dollars in annual revenue
Generated $41K beyond 1:1 sessions in 11 week during a cash flow pivot
Founder, Revenue Rich Therapist
Founder, & owner, Grace & Gratitude Counselling (multi-therapist goup practice)
Speaker: training clinicians, healthcare institutions, churches, and corporations
Trained in IFS (Internal Family Systems) — the same framework she brings to her coaching
Ready to Build Something That Actually Works?
If you’re an established therapist or practice owner who’s done waiting for things to magically get better — let’s talk. I want to hear where you are, where you want to go, and whether working together makes sense.
No pressure. Just an honest conversation.
Application-based. Limited spots available.
